Friday, January 26, 2007

Visual Blogging – Emotional Design: The Four-Leaf Clover

To find a four-leaf clover is to find a rare source of good luck since it has been estimated that 10,000 three-leaf clovers exist for every one four-leaf clover. The clover's Celtic status as an omen of good luck can be found in history from Eve to Sir John Melton, who wrote in 1620:

"If a man walking in the fields find any four-leaved grass, he shall in a small while after find some good thing."

On a visceral level, the four-leaf clover is warm and inviting with its bold green color and nearly symmetrical four corners. The clover is a familiar design featured on countless T-shirts, mugs and it is even the logo of the National 4-H Council. When looking at the clover through the behavioral level, the viewer can possibly remember searching for the plant as a child.

1 comment:

serena fenton said...

interesting images - all of them are very dependent upon Western cultural knowledge, some specifically American.