tag:blogger.com,1999:blog-517328829865737417.post8860427366113135237..comments2023-10-14T08:17:16.412-05:00Comments on .: Branding the Toronto Blue Jays: The MessageBorishttp://www.blogger.com/profile/00952539429713504992noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-517328829865737417.post-5568455814729150092007-02-23T07:26:00.000-05:002007-02-23T07:26:00.000-05:00Great mention of a great book, Boris! Al Ries has ...Great mention of a great book, Boris! Al Ries has been at it for a number of years and is really considered a "guru" of branding. Thanks so much for reminding me about his mention of the Toronto Blue Jays and their re-branding efforts!A-M Millerhttps://www.blogger.com/profile/16062773379485343000noreply@blogger.com